The best data in the world does not mean much if it is not communicated well. What in terms of writing style and composition distinguishes award winning research papers and grant proposals?

We present the most important scientific writing principles every scientist should know, and teach how to apply these principles to writing a research paper or grant proposal or to presenting your work orally.  Our goal is to convey what constitutes clear technical writing style by considering how to achieve maximum impact with the reader and reviewer in mind.  This goal is accomplished by taking into consideration the science, the writing, as well as psychology, i.e. the readers. Interpretation.